Morayo O. Adeniyi

Spearheaded the expansion of customer communication beyond automated emails, implementing twice-weekly marketing campaigns to enhance engagement and reach.

Monitored and analyzed CRM activity in collaboration with the Business Development team, optimizing lead tracking and outreach progress.

Developed high-impact thought-leadership content for the CEO, translating complex business ideas into clear, engaging narratives that articulate the company's perspective and expertise.

Drove comprehensive growth strategy for beta launch, successfully activating over 200 waitlist users through structured onboarding and targeted engagement initiatives.

Established key acquisition, activation, and retention KPIs, developing comprehensive dashboards to monitor onboarding progression, engagement, and user drop-offs, which identified a critical 28% onboarding drop-off for strategic intervention.

Owned end-to-end product positioning, messaging, and launch strategy, directly contributing to the acquisition of over 100 new users within the first month post-launch.

Developed impactful product education and marketing content for Instagram and X, driving awareness and adoption that contributed to over N1.2M in platform transactions.

Executed data-driven multi-channel marketing campaigns across Instagram and LinkedIn for fintech, SaaS, and edtech clients, achieving a 60% improvement in campaign engagement over 4 months.

Conducted in-depth market and competitor research, strategically shaping campaign positioning and lead generation funnel structures, resulting in over 60 qualified leads across diverse client accounts.

Managed social media content calendars for 3 key client accounts, ensuring consistent publishing schedules and significantly strengthening brand visibility and online presence.

Improved average click-through rate by 10% through rigorous Google Analytics performance audits and data-driven optimization strategies.

Conducted extensive competitive research across 20+ African and global fintech competitors, identifying critical market gaps that directly shaped the go-to-market strategy for Bluum's investing infrastructure product.

Translated complex technical API and infrastructure capabilities into compelling customer-facing value propositions, facilitating sales and partnership conversations and developing robust GTM positioning frameworks for the product.

Authored and published 3 long-form thought leadership articles across company channels, significantly strengthening Bluum's visibility and authority in the brokerage-as-a-service and wealth infrastructure space.

Developed a comprehensive product strategy, including ICP definition, user personas, and a compelling value proposition, successfully advancing the product into the development phase.

Increased execution efficiency by 40% through the creation of detailed, developer-ready product documentation, significantly reducing engineering handoff delays.

Prioritized 8 high-impact growth features using robust impact-effort and experimentation prioritization frameworks to optimize development focus.